PROYECT 3/4

Biokitchen

"I want to see my recipe on my phone while I cook".

Objective

Biokitchen offers healthy recipes to help improve eating habits conveniently and easily. The goal was to create an application that adapts to the user's daily life and addresses their real needs when cooking.

SERVICE

UX/UI

TIME

3 months

Objective

Biokitchen offers healthy recipes to help improve eating habits conveniently and easily. The goal was to create an application that adapts to the user's daily life and addresses their real needs when cooking.

SERVICE

UX/UI

TIME

3 months

Process

EMPATHIZE

Reference analysis and usability testing + User interviews

DEFINE

User persona + User journey

IDEATE

Sitemap + User flow + Moodboard

PROTOTYPE

Wireframes + UI Design + Prototype

TEST

Usability testing + Iterate

Challenge

During the research phase, it was found that for some users, being able to find recipes based on their available ingredients would be very useful, while for others, creating a meal calendar would be better. All profiles agreed on the need to find new recipes, so it was decided to prioritize this functionality.

Solution

In its free version, the application allows users to perform the prioritized functionality, searching and saving recipes. The premium version includes more recipes, as well as two additional functionalities. The main menu focuses on the search, while the other utilities, such as recipe lists and shopping lists, are located in the user profile section.

Conclusions

At the beginning of the project, there were doubts about what should be the main functionality to help users eat healthily. Should it be a meal calendar? A scanner to indicate what ingredients you have and suggest recipes? Shopping lists with healthy ingredients? User interviews were key to focusing the concept, defining navigation, prioritizing utilities, and deciding which ones should be free and which ones paid.